Priti NYC was founded in 2005 by Kim D' Amato. Her mission was to find a way to not only support organic farmers and help reduce chemical pollution, but also offer safe, non-toxic nail care products for the whole family to use: Priti NYC nail polish was originated - a product that does not contain carcinogenic ingredients: DBP (dibutyl phthalate), formaldehyde, and toluene. These non-toxic nail polishes are completely safe to use and are offered in various colors, over 100 colors to choose from; and each nail polish bares the name of the plant or flower it was designed after. There are even safe nail polishes for kids, some of which glow in the dark. Priti NYC also has a unique, all natural soy nail polish remover that is 100% biodegradable and non-toxic - something you won't find with other nail polish removers. Priti NYC also works with various charities and community events to support environmental and women's issues, such as as Teens Turning Green, Donna Karan's Urban Zen Foundation, and Group for the East End's Ecofabulous in the Hamptons.